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Former Retail Energy President Leading Start-Up Touting The "Future Of Home Heating And Cooling"; Registers As Texas Electric Broker

November 1, 2024

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Copyright 2024 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

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Former retail energy executive Daniel MacDonald is leading a new company, Kelvins, Inc., that, among other services, will act as a retail energy broker in concert with its HVAC offerings

Kelvins, Inc., also known as The Kelvins Company, is described as a vertically integrated HVAC manufacturer and home services company that, among other things, offers services to solve, "utility grid breakage", while addressing greenhouse gas emissions and consumer energy affordability.

MacDonald, CEO & Head of Product at Kelvins, previously served as President, Products and Services at Just Energy, and previously founded Home Water. MacDonald was also a co-founder of retail supplier Branch Energy

Wattsons Brokerage, LLC, a start-up sharing leadership and contact information with Kelvins, registered as a Texas retail electric broker. MacDonald serves as the governing person (manager) of Wattsons Brokerage, LLC

A website for Wattsons Brokerage promises, "The future of home heating and cooling is almost here."

The entity Kelvins Inc. has applied for electric and natural gas broker licenses in Ontario, Canada

In an Ontario natural gas broker application, Kelvins Inc. described itself and its service as, "Vertically integrated HVAC manufacturer that helps optimize customer's energy bills real time."

In an Ontario natural gas broker application, Kelvins Inc. further stated, "Kelvins will pull historical customer gas usage to forecast customer energy usage and performance with our HVAC system along with providing recommendations on the best rates whether it's from a retailer or a utility."

In a public post about eight months ago, MacDonald described Kelvins as shipping its first alpha product, built at a manufacturing facility in Ontario

"This product basically solves the problem of sizing you heating or cooling system. It also appears to be infinity better than the industry norm of just tons/sqf = for sure not right," MacDonald wrote.

"We are busy building & testing a baller new line of hydronic products that are not only affordable and integrated but also redefine efficiency and functionality. Our products are conceptualized with a mindset of creating value, eliminating layers of unnecessary costs, and promising reliability," MacDonald wrote in an earlier post

Christopher O'Grady serves as Co-Founder, CFO, and Head of Sales for Kelvins Inc. (and is also listed as CFO of Wattsons Brokerage, LLC)

O'Grady also serves as Co-Founder & Managing Partner of Rubicon Capital Investments

O'Grady previously held a variety of senior positions relating to investment and capital formation, with more than 18 years experience across the real estate, investment banking, and private equity industries

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