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Shell Launches Residential Power Brand, Shell Energy, In Texas
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Shell today announced the launch of the Shell Energy brand into the residential power market in the United States.
Through Shell Energy Solutions ("Shell Energy") the company now offers 100% renewable electricity plans to eligible customers in Texas, "expanding its portfolio of offerings and giving residential customers access to renewable electricity plans while building on the trusted relationships the company has built with Texans over decades," Shell said
Shell Energy Solutions is a trade name of MP2 Energy Texas LLC, which has previously offered the products described below
Shell's intent to newly use its brand name for retail energy had been exclusively first reported by EnergyChoiceMatters.com last year
"Shell Energy offers 100% renewable electricity plans to customers in competitive areas of the Energy Reliability Council of Texas (ERCOT) grid, with plans backed by renewable energy certificates that support generation from renewable resources," Shell said
MP2 Energy's residential business was rebranded to Shell Energy Solutions in June 2022 and serves a footprint of approximately 33,000 customers.
In addition to a standard 100% renewable electricity plan, Shell Energy offers a plan for electric vehicle drivers that features free charging during off-peak hours and a fixed electricity rate. For homeowners with solar panels, Shell Energy offers a solar buyback plan that gives customers credit for the excess solar power they export to the grid.
"Shell Energy's launch in the U.S. is another step in Shell's development of a material integrated power business, in-line with Shell's strategy to become a net-zero emissions energy business by 2050," Shell said
Globally, Shell Energy currently serves approximately 1.5 million customers across nine countries.
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June 7, 2022
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Copyright 2010-21 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com
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