Shell Energy Announces Sponsorship Of Houston Dynamo, Will Be Exclusive Energy Provider

February 21, 2022

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Copyright 2010-21 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

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The Houston Dynamo Football Club and Shell Energy have signed a letter of intent to make Shell Energy the exclusive energy provider of Houston Dynamo FC (of Major League Soccer), the Houston Dash, and PNC Stadium.

As part of the multi-year agreement, PNC Stadium’s new Sports Deck will become the Shell Energy Sports Deck and the Northwest gate at PNC Stadium will now be the Shell Energy Gate.

Shell Energy will also become the presenting sponsor of both the Houston Dynamo and Houston Dash seasons. Starting with the 2022 regular season, they will be “Powered by Shell Energy.” Shell Energy will also receive sponsorship placement on the bottom back of the Houston Dash jerseys.

As part of this relationship, Shell Energy will be implementing integrated energy solutions such as LED lighting installation, HVAC system replacements and EV charging stations at PNC Stadium

The new sponsorship comes as Shell has increased its use of the Shell Energy brand in the retail energy market for C&I customers (see story here), and last year acquired REPs as well as customer books which had a mass market focus (see story here).

"The world is in the midst of an energy transition," said Glenn Wright, Vice President of Renewables and Energy Solutions for Shell Energy. "We’re excited about the opportunity to come together with Houston Dynamo FC to help them achieve their decarbonization goals while at the same time showcasing to fans what is possible when we work together."

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