New Retail Supplier To Market On Social Media Platform Created By Supplier's President

February 14, 2022

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Copyright 2010-21 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

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Retail energy supplier Inova Energy informed the Pennsylvania PUC that it would like to market energy sales through a social media platform created by its President, Eric Brunhammer

As previously reported, Inova Energy is a start-up retail supplier which was recently licensed to serve electric customers at Pike County Light & Power in Pennsylvania (and thus far only at Pike).

Inova Energy LLC has one affiliate currently doing business in Pennsylvania, Clear Energy Solutions LLC, a PUC-licensed broker. Eric Brunhammer, who owns Inova Energy LLC and serves as its President, also wholly owns Clear Energy Solutions LLC, which brokers retail energy in several states

Inova said that Brunhammer has also built a social media network known as SpeakEasie (speakeasie.com), "and would like to market energy sales through the social media platform."

"The social media site is a side project that Eric Brunhammer developed mainly for fun. There is no revenue from the site," Inova said in a PUC filing

Specifically, Inova said in a PUC filing that, "Inova Energy would like to send docusign contracts to customers through the social media site. This way it can be much easier to resign [sic, re-sign] customers. For example, with residential customers if we create a group for them, we can send messages to the customers with updated contracts via docusign. This will make it much easier rather than having to individually call them and send them a contract. It’s a simple click of a button to send doscusign [sic] contracts and then a simple click of a button for the customers to sign."

"This way if we watch the markets and when the pricing drops, we can easily and quickly resign [sic, re-sign] customers at much lower rates," Inova said in a PUC filing

"Inova Energy is going to donate 10% of our net profit back to the community and the community can vote on where it goes to. This will be completely transparent for the community and the community’s choice of where the funds go to, " Inova said in a PUC filing

"Inova will also have a gofundme account that town members can also chip in and donate to as well. If Inova pledges a large donation it may motivate others to donate as well. If 10,000 of the residents each contribute $10 per month that can really add up with the town members voting on where the funds go to," Inova said in a PUC filing

In its filing with the PUC, Inova said that it does not believe there is anything within the regulations that specifies social media and marketing/sales, but Inova Energy wishes to present its plan to the PUC to see if there are any concerns.

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