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Utility Parent Launching Electricity Broker, Shares Name Elements With Non-Affiliated Retail Supplier
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Plus Energy Services LLC, a recently created subsidiary of The AES Corporation, applied for an Ohio electricity broker license to serve residential customers in all service areas
In its application, Plus Energy Services stated, "Plus envisions a simplified, customer-centric energy
management, billing, and payment experience that eliminates the hassle and inconsistency of
traditional monthly billing. Plus has developed a mobile app and business model that provides
retail customers with a flat monthly bill and helps the customer purchase green energy."
Plus Energy Services further states, "Plus will act on behalf of the customer in
arranging the supply of electricity and providing the customer an easy
way to get green energy, become energy efficient and to pay their bills."
"Plus's main offering for the customers will be an individualized
subscription plan for billing. This will allow the customer to pay a flat
amount each month even though the Utility and Supplier bills may
fluctuate month-to-month. Plus will pay the utility and the supplier on
behalf of the customer each month. Through the subscription program
arranged by Plus, Retail customers are able to enjoy competitive
pricing, get energy insights and participate in personalized energy
programs in a mobile environment, without the hassle of conducting
the research and enrolling into each program themselves," Plus Energy Services stated
"Plus will offer an individualized subscription plan for
customers in Ohio. This plan will simplify the billing experience as customers will receive
one flat bill each month from Plus that includes both the utility cost and the generation
cost. Upon enrollment, Plus analyzes a subscriber's historical energy consumption to
calculate a monthly flat-bill rate for the customer for a one-year term. This rate
guarantees the subscriber 'all-you-use' energy service within predefined, reasonable
usage limits and excluding non-standard behaviors (e.g., bitcoin mining). Core to this
offering is the fact that both the utility and the supplier are made whole on a monthly
basis for the energy delivered to the customer. Each month, Plus will pay the utility and
the supplier the full customer bill," Plus Energy Services stated
Plus's services will be offered via a mobile customer engagement app
Plus Energy Services is affiliated with The Dayton Power and Light Company d/b/a AES Ohio
Plus Energy Services is also affiliated with AES Solutions Management, LLC, a competitive service
provider of electricity in the Commonwealth of Virginia. AES Solutions Management, LLC sells
electricity supply service at retail to eligible commercial and industrial customers in the service
territories of Dominion and NOVEC.
NRG Energy's retail supplier Energy Plus Holdings LLC currently offers service in Ohio under the Energy Plus brand
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Will Offer "All-You-Use" Flat Subscription Billing, Will Provide Customers With Its Own Consolidated Bill & Pay Utility/Supplier On Behalf Of Customers
November 11, 2021
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Copyright 2010-21 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com
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