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Update: Shell Formally Expands Business-To-Business Brand With Shell Energy Branding For Retail Supplier
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MP2 Energy, LLC, along with other affiliate entities, will now go to market for commercial customers in the U.S. as Shell Energy, "in a move demonstrating strong customer focus and signaling the strength of one energy brand dedicated to serving customers’ complete energy transition needs," Shell said
The expansion of the Shell brand for retail energy in the U.S. had been first reported by EnergyChoiceMatters.com in August
The Shell Energy brand will encompass the customer-facing elements under which affiliates market wholesale and retail power, natural gas and environmental products, demand response, asset management, and energy solution sales to commercial and industrial customers.
Residential energy customers of MP2 Energy, LLC and other Shell affiliates are not impacted by this rebrand of those entities; only commercial business customers will see a change in the brand. As previously reported, Shell earlier this year acquired Texas REP Pulse Power, and recently closed on its acquisition of Inspire Energy
Under the rebrand to Shell Energy Solutions, MP2 Energy and other affiliates’ existing customer contracts will not change.
"Shell Energy provides a comprehensive suite of integrated energy solutions -- from one supplier. These integrated solutions allow Shell Energy to create tailored energy roadmaps based on business’ individual needs. Existing and prospective customers will also benefit from direct access to Shell’s global expertise, supported by one of the industry's largest energy trading operations," Shell said
"Integrating our energy offers under one brand is a positive step as we work to support our customers’ decarbonization goals," said Glenn Wright, Vice President of Renewables and Energy Solutions for Shell in the Americas. "Our customers expect a certain level of expertise and support and providing them a consistent and recognizable brand offering allows us to build on the heritage of customer service and energy expertise that we’ve brought to the market for more than 20 years."
Shell said that, for more than 10 years, Shell has ranked in the top 3 power and gas wholesalers in the US and Canada.
Shell said that MP2 Energy and Shell Energy operating in the western US combined have ranked in the top 10 non-residential energy retailers in the US.
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October 6, 2021
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Copyright 2010-21 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com
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