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Broker Owned By TXU Parent Adopts New Brand (EnergyBot), Says Residential Service "Coming Soon"

Names Energy, Digital Vet As CEO

July 2, 2018

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Copyright 2010-17 EnergyChoiceMatters.com
Reporting by Paul Ring • ring@energychoicematters.com

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Blitz Ventures, Inc., the broker owned by Vistra Energy, the parent of TXU Energy and other retail brands, has adopted the brand EnergyBot for its online-based brokering service currently targeted to commercial and industrial customers, and says on a recently launched website (www.energy.bot) that residential service is "Coming Soon"

While residential service is listed as "Coming Soon" on its website, several of Blitz Ventures' licenses are thus far limited to non-residential service (including a recent application for a Maine broker license).

Paul Rogers has been named CEO of Blitz Ventures, Inc.

Prior to joining Blitz Ventures, Rogers served as Senior General Manager (Systems) for Current, a GE-affiliated entity, focused on grid infrastructure. Prior to Current, Rogers served as President and CEO, for Wurldtech, a GE Digital company, and prior to that role, served as Chief Development Officer for GE Digital.

EnergyBot touts its online market place as superior to traditional brokers.

"[T]he problem is that while energy brokers enable independence from energy providers, relying on a broker fosters another kind of dependency. Think about it. When your business consults an energy broker, you have no way of knowing how their sales commission structure works. The typical size of brokers’ commissions might surprise many buyers, and in addition to standard commissions, some less-than-upstanding energy brokers can employ shady practices in order to get their commission," EnergyBot says in a blog post

In the same blog post, EnergyBot says that the EnergyBot system, "offers many advantages over a standard broker," and lists such advantages as, among others:

• "Users can compare energy plans on an apples-to-apples basis. This is difficult to do on your own because the terms and conditions of plans vary from supplier to supplier. While brokers have industry knowledge, buyers can’t be certain that the broker is providing fully accurate information. A broker may find you what appears to be a cheaper plan, but how do you know it is the cheapest plan, and more importantly how do you know it is the best electricity plan for your specific business needs. By contrast, EnergyBot empowers buyers to compare plans without an outside intermediary."

• "Like traditional energy brokers, EnergyBot offers a wealth of industry expertise, however we have designed our business to be online-only. This means we don’t have costly overhead expenses and we don’t need hefty commissions to pay sales people. Those savings are directly passed along to you, the consumer, in the form of lower costs."

In an FAQ, EnergyBot states, "By being internet-based, Energy.Bot eliminates the costly overhead fees and sales commissions that would normally be tacked on when working with an energy broker. In addition, you still get all the benefits that a broker provides. With no incentives to sway you towards the wrong plan, Energy.Bot’s trusted advisors leverage our extensive industry expertise to give you an unbiased perspective, resulting in the right plan for your business."

EnergyBot has submitted an application for a Maine electric broker license to serve all sizes of non-residential customers in all service areas. It also has broker applications pending approval in New Jersey and Delaware

Blitz Ventures, Inc. is currently providing brokerage services in Ohio, Pennsylvania and New York

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