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NRG Confirms Pennwyise Power to be Separate from Reliant, Aimed at Cost Conscious Customers

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October 11, 2010

NRG Energy confirmed Friday that, as suggested in its REP certificate amendment, Pennywise Power LLC will be a distinct brand apart from Reliant Energy and will essentially operate as a discount or value retailer (though NRG did not endorse any specific term to describe Pennwyise)

As only reported by Matters, Pennywise Power LLC is the new name for the entity holding REP certificate #10177, formerly know as Reliant Energy Services Texas, LLC.

With Reliant positioning itself as a "full service" retailer, with a specific focus on smart energy products, and with Green Mountain Energy serving as NRG's pure play renewable retailer, Pennywise Power will be aimed at customers for whom cost is the "bottom line," NRG said.  

NRG said that Pennywise Power will operate distinctly from Reliant.  As noted by Matters, Elizabeth Killinger has been named President of Pennywise Power.

   
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